HOME STAGING
In the competitive real estate market, first impressions are everything. Home staging, whether physical or virtual, plays a crucial role in enhancing real estate photography, making listings more appealing and marketable. By showcasing a property in its best light, staging helps potential buyers envision the space as a welcoming, livable home—leading to faster sales and higher offers.
One of the key benefits of home staging in photography is its ability to create an emotional connection with buyers. A well-staged home highlights the property’s best features, improves spatial perception, and presents a lifestyle that resonates with target buyers. Staged homes stand out in online listings, attracting more views and engagement compared to vacant or cluttered properties.
Additionally, staging adds value by minimizing distractions and depersonalizing a space, allowing buyers to focus on the home’s potential rather than existing décor. It also provides a sense of scale, helping buyers understand room dimensions and functionality more clearly.
Incorporating home staging in real estate photography is a strategic investment that maximizes a property’s visual appeal, increases buyer interest, and ultimately accelerates the selling process. In today’s digital-driven market, where most home searches begin online, high-quality, staged photography is a powerful tool that makes listings more compelling and competitive.
Hard Staging vs Soft Staging
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Hard Staging
fully furnish the home with rented and/or purchased furniture and fixtures
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Soft Staging
utilize pre-existing furniture then add elements to make the home appealing to potential buyers.
Benefits of Home Staging
10 Key Benefits of Including Home Staging in Your Listing
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+ Enhances Visual Appeal – A well-staged home looks more inviting and polished, making it stand out in photos and online listings.
+ Creates an Emotional Connection – Staging helps buyers envision themselves living in the space, increasing their emotional attachment to the home.
+ Highlights Key Features – Thoughtful staging draws attention to the best aspects of a property, such as natural light, architectural details, and spacious layouts.
+ Improves Perceived Value – Staged homes often appear more luxurious and well-maintained, leading buyers to perceive them as more valuable.
+ Helps Buyers Visualize the Space – Proper furniture placement and décor provide a sense of scale and function, making it easier for buyers to understand room dimensions.
+ Attracts More Online Views – Since most home searches begin online, high-quality staged photos help listings stand out and generate more interest.
+ Reduces Time on the Market – Homes that are staged and professionally photographed tend to sell faster than vacant or poorly presented properties.
+ Can Lead to Higher Offers – Buyers are more likely to place competitive offers on homes that look move-in ready and well-maintained.
+ Minimizes Distractions – Staging depersonalizes a home, removing clutter and helping buyers focus on the property rather than the current owner’s belongings.
+ Supports Marketing & Advertising Efforts – Professionally staged images create compelling content for social media, brochures, and digital ads, boosting overall marketing impact.
Including home staging in real estate photography is a strategic investment that increases a property’s desirability, attracts more buyers, and maximizes its selling potential.
Popular Interior Design Options
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Contemporary
Simple designs with clean lines and use of texture. Accented with colorful accessories and furnishing often in contrast to the main color scheme.
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Urban Modern
Futuristic style with clean lines. The color pattern is usually designed with neutral shades. Interiors are often decorated with accessories made of glass or metal.
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Mid-Century Modern
Mid 20th Century style includes the use of natural materials and colors. This style is often characterized by organic shapes and repetition.
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Scandinavian
Very clean, simple, elegant and fresh. A touch of elegant decor can be added to elevate a Scandinavian design.
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Transitional
Most popular interior styling option as it blends both traditional and modern interior style elements together with use of neutral color ways.
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Traditional
Traditional interior styles are often considered classics that have been appreciated for centuries. Vintage furniture and accessories, natural wood, and ornate decor are often seen in traditional spaces.
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Industrial
Most popular interior style for condos, townhomes and lofts, industrial interior style is often characterized by unfinished features, neutral shades and utilitarian decor.
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Bohemian
If you love to mix things up then bohemian is the ideal interior style option. Combine vintage and modern pieces for a fun and unique look.
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Modern Farmhouse
All white interiors that are sunny, warm, and calm. Fresh florals, white decor, barn doors, an ornate wood table and a fireplace will make you feel right at home.
Home Staging Process
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We meet to discuss your Home Staging goals.
We will give you ideas on how you can work with existing interior décor to give the appearance of more space in each room and the entire home or offer advise on how to stage an empty space with rented furniture & accessories.
We also offer virtual renderings that help you visualize the space prior hard staging.*
*virtual renderings are offered at an additional rate and must be added prior to starting the staging process. 2D floor plans are required to create virtual renderings.
2 (two) Virtual Renderings starting at $250.
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If your home is furnished, we will organize existing décor, give advice on what to put in storage, and leave action plan for additional next steps.
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Services cover removing knickknacks, re-organizing items, and packing items for storage if needed. (Excludes the cost of packing materials)
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We collaborate to layout a plan for repainting (if needed).
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We will include a detailed plan with written descriptions, virtual renderings and images showing furniture arrangement, color suggestions, removal of walls (or additions) as well as details outlining redesign/renovation timelines.
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Once the rental furniture is delivered, Lighthouse Home Services will organize furniture in each staged room.
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We visit the home to complete the staging process a few days before the home is scheduled for listing.
We make any necessary adjustments and/or changes to the property prior to implementing property assets such as photography and 3D Tours.
Home Staging Consultation
A home staging consultation is a professional evaluation designed to enhance a property's appeal and marketability. Whether for occupied or vacant homes, the consultation provides strategic recommendations to maximize the home’s potential and create a lasting impression on buyers.
Our Home Staging Consultation provides sellers with expert insights and actionable steps to enhance their home’s presentation, ensuring it attracts more buyers, sells faster, and potentially achieves a higher sale price.
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Understanding the seller’s goals and timeline
Discussing the target market and buyer demographics
Reviewing the seller’s budget for staging enhancements
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A detailed room-by-room evaluation of the home’s layout, furnishings, and décor
Identifying strengths to highlight and areas that need improvement
Assessing lighting, paint colors, flooring, and overall ambiance
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Recommendations for removing excess furniture and personal items to create a neutral, buyer-friendly space
Organization tips to make rooms feel more spacious and inviting
(Excludes the cost of packing materials)
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Guidance on arranging furniture to improve flow and functionality
Suggestions for adding or removing pieces to enhance visual appeal
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Suggestions for adding accessories, artwork, and soft furnishings to create warmth and character
Advice on color schemes and minor cosmetic updates for a fresh, modern look
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Exterior evaluation, including landscaping, entryway appeal, and outdoor staging tips
Recommendations for minor repairs, paint touch-ups, and exterior décor improvements
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Guidance on preparing the home for professional real estate photography
Staging adjustments to ensure the home looks its best in photos and virtual tours
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DIY staging recommendations for homeowners who prefer to make updates themselves
Full-service or partial staging options, including furniture and décor rentals if needed
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Prioritization of staging updates based on budget and potential ROI
Suggested timeline for completing recommended changes before listing
Included in Your Consultation:
starting from
$100
View a list of our frequently asked questions here.